Audience analysis

Audience research analysis


From looking at the questionnaires answered by young people of our target audience with a common age of 17-18 I found that;
· The most common genre of music listened to is pop and rock.


· Overall, favourite music videos contain storylines for example Wake me up by Greenday and Tribute by Tenacious D. Also combined with dance performance like Lady Gagas Paparazzi, Cry Me A River by Justin Timberlake and Michael Jacksons Thriller.

• The features our target audience enjoys most about music videos is the story and performance by good looking people with fast pace editing.
  
  
  · Things people said they associate with Bassment Jaxx are dancing and having fun and the video to Where’s Your Head At
  
  
  
  
  
  · Research showed people thought Bassment Jaxx videos were imaginative, feel good, weird and funny.
  
  
  · An overwhelming Response for the question ‘What would you expect from a video for Do you thing' mentioned dancing. Along with ‘people having fun and doing their thing’

We also recorded a some interviews. Here is a video with a few clips on it.

Existing videos

Existing videos

Do your thing
Relevant words from lyrics are written out on different peoples t-shirts going about life in a park including skateboarding, table tennis and football. Costumes are bright and funky. Editing flows with music, this is something I would like to include in my music video. Close ups of t-shirts are frequent.

Bingo-Bango
Camera tricks, image on one side reflected to other. Close/medium close up shots of happy faces singing lyrics. Weird. Filmed in everyday locations

Romeo
Bollywood film inspired lots of dancing, I think this is an important element to Basement Jaxx videos and something I should include. Rich colours for mise-en-scene.





Where’s your head at
Monkeys with human faces playing as a band/singing/Djing then losing control and destroying equipment. Chaos involving monkeys attacking human, dog with face. Realistic mise-en-scene with an extremly unrealistic storyline.






Raindrops
Fluorescent African inspired costumed dancers. Kaleidoscopic effects. Bright colored lights. I really like the use of the colours throughout the video.





From looking at existing Bassment Jaxx videos I have found they all have different individual themes and usually incorporate some kind of dancing and an element of twisted reality. The themes are quite random.

Bassment Jaxx research

Genre-House Basement Jaxx are a UK house music duo- Felix Buxton and Simon Ratcliffe, started in Brixton, South London in 1994.

Felix Buxton and Simon Ratcliffe

These are some of the various singers Basement Jaxx have used.

Lisa Kekaula and Corinna Joseph

Simon Rattcliffe and Lisa Kekaula

Joy Malcolm

Do Your thing

This is blog that will log my progress in my music video project for A2 level media. This will include ideas, research into audience and existing products and storyboards aswell as progress, the final products and evalutation.

The song my group is doing a video for is Do Your Thing by Bassment Jaxx.