In what ways does your media product use, develop or challenge forms and conventions of real media products?

Video
My video generally follows conventions of other Bassment Jaxx music videos for example the video for Oh My Gosh involes an element of mime, in this case by old people, as many of their videos do. Our video also involves mime with some close up shots.

Alot of music videos our audience enjoyed contained good story lines like Paparrazi by Lady Gaga. Our video contains a vague storyline but uses a structure more like that of Bingo Bango which uses random clips of both ordinary and strange, extravergant people.




We also develop themes as seen in Praise You by Fat Boy Slim (below) directed by Spike Jonze. We shot the video guerilla style (in a public place without permission) for example the bus scene, because we felt that it would be entertaining as we were entertained by this particular video, it would also leave the opportunity open for any unplanned happenings. The camera work is also simialar with lots of medium shots to capture the action and some elements of shaky handcam to add to the atmosphere of a group of friends doing their thing.




Cd cover

Our Cd cover follows the coventions of Basement Jaxx videos by using bright, funky colours in abstract ways like the saturation of the front and back images. We develop and challenge this convention by using real people who feature in the video. This is extremly rare for any Basement Jaxx cover or any album cover of this genre. (see below)



(left to right)
-Chemical Brothers
-FatBoy Slim
-FatBoy Slim
-AudioBullys
-Hotchip
-MIA






It is a typical cd cover in the sense that it features the band name and album title. We have also featured a logo for Basement Jaxx own record label Atlantic Jaxx. On the back I have included the disk contents for both disks and the barcode and also information on track production. It also relates to the front of the cd cover by incorperating the saturation of the front cover on the forest image. In these ways the conventions of cd covers are followed. From these cd backcovers you can see that there is alot of freedom for the way the information is presented. For the inside of the cd cover, I used an array of images on a film reel to make it look like memories and outakes from the video. I used images taken on the day of filming and also screen shots of the video.





A4 advert



The A4 advert challenges the convention of a typical Basement Jaxx album advert in that it does not use the same image or graphics as would be on the album being advertised. The image is still eyecatching by the way it uses the artists in colour in a black and white world, this is symbolising the importantness of the people to the advert.It does however follow the use of bright colours and text on a readable background. It also gives a nod to the title of the album 'do your thing' by the way the young people are dressed in bright clothes, which is an idea used in many Basement Jaxx adverts. For example the poster adveritising Crazy Itch Radio uses an image of a dog with a radio for a body 'itiching'.
It uses general conventions for any advert by putting the title at the top and trying to make the image and text as relevant and informant as possible.